GFF Trade floor
Cameras deployed
24
Area covered
22,800 ft²
The Challenge
The event organizer wanted to measure overall attendance, audience composition, and engagement levels across the GFF trade floor. Exhibitors also wanted concrete reports on their performance as well as the ROI for attending the show.
The Solution
Discreet cameras were mounted on select booths, isles, and content display screens. Engagement levels were measured across two days using facial analysis, which we visualized into a heat map and various reports.
Oracle received the highest engagement across both days
Final Statement
Each exhibitor received an age group and sex breakdown along with an engagement report.
The production agency and event organizer also received a heatmap for each event day.
Armed with vast insights, the organizers will be able to plan and upsell for next year's show.
