GFF: Trade Floor Engagement
Measure exhibitor performance across the trade floor and prove the Return-on-Events
The event organizer wanted to measure overall attendance, audience composition, and engagement levels across the GFF trade floor. Exhibitors also wanted concrete reports on their performance as well as the ROI for attending the show.
Discreet cameras were mounted on select booths, isles, and content display screens. Engagement levels were measured across two days using facial analysis, which we visualized into a heat map and various reports.
Oracle received the highest engagement across both days
Each exhibitor received an age group and sex report along with a single performance score.
The production agency and event organizer also received a heatmap for each event day.
Armed with vast insights, the organizers may plan and upsell space for next year's show.