Privacy Guidelines
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Facial
Analysis
Below are the privacy standards and guidelines for our clients.
Consent
Not Required
You do not need to collect explicit consent.
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Our smart cameras are computing aggregate level (group) statistics.
Notice
Recommended
We recommend disclosing the use of video analytics.
You can mention it in the privacy policy and/or use a camera icon sticker on-site.
Data
Anonymized
Data are aggregated into anonymized statistics.
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Our smart cameras do not process personally identifiable information (PII).
Video and image data is never stored nor transmitted.
Our service complies fully with GDPR and CCPA.
John Smith
CEO at Zenus
Facial
Recognition
Below are different guidelines to consider when using a Facial Recognition system for personal identification.
Consent
Required
Because you are processing personally identifiable information (PII), you must collect explicit opt-in/consent from the end user.
Typically, facial recognition should be offered as an optional service. It is important to offer non-biometric alternatives as well.
Notice
Individual Signs
People must be notified that FR is in use before scanning their faces.
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Some companies choose to update their privacy policy to inform users about how their data is used.
Data
Give Users Control
Personal data should be used only for the intended purpose (e.g., event check-in) and be automatically deleted after used.
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People should be allowed to opt-out and delete their data.
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Data retention should be limited to the absolute minimum.
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Note: The information on this page is for informational and educational purposes only. Please consult with your legal team for advice pertaining to your specific use case and local regulations.