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Privacy Guidelines

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Facial

Analysis

Below are the privacy standards and guidelines for our clients.

Consent

Not Required

You do not need to collect explicit consent.

Our smart cameras are computing aggregate level (group) statistics.

Notice

Recommended

We recommend disclosing the use of video analytics.

 

You can mention it in the privacy policy and/or use a camera icon sticker on-site.

Data

Anonymized

Data are aggregated into anonymized statistics.

Our smart cameras do not process personally identifiable information (PII).

Video and image data is never stored nor transmitted.
Our service complies fully with GDPR and CCPA.

John Smith

CEO at Zenus

Facial

Recognition

Below are different guidelines to consider when using a Facial Recognition system for personal identification.

Consent

Required

Because you are processing personally identifiable information (PII), you must collect explicit opt-in/consent from the end user.


Typically, facial recognition should be offered as an optional service. It is important to offer non-biometric alternatives as well.

Notice

Individual Signs

People must be notified that FR is in use before scanning their faces.

Some companies choose to update their privacy policy to inform users about how their data is used.

Data

Give Users Control

Personal data should be used only for the intended purpose (e.g., event check-in) and be automatically deleted after used.

People should be allowed to opt-out and delete their data.

Data retention should be limited to the absolute minimum.

Note: The information on this page is for informational and educational purposes only. Please consult with your legal team for advice pertaining to your specific use case and local regulations.