IAEE and Zenus Expand AI Partnership for Expo! Expo! 2026
Dallas – September 21, 2026
The International Association of Exhibitions and Events® (IAEE) announced today it is expanding its ethical AI partnership with Zenus for Expo! Expo! IAEE’s Annual Meeting & Exhibition 2026, taking place 16-18 November in Milwaukee, Wis. Ethical IoT sensors will measure attendee behavior across educational sessions and the trade show floor to optimize event designs and maximize exhibitor ROI.
Building on previous layout optimizations detailed in Zenus’ Expo! Expo! case study and ongoing takeaways from IAEE leadership video interviews (Part 2), the 2026 deployment expands behavioral analytics across educational sessions in addition to the main trade show floor. Zenus proprietary IoT sensors capture traffic, dwell times, and attendee energy scores on-device without gathering personally identifiable information or recording video.
This comprehensive data capture provides show management with actionable insights to evaluate session popularity, optimize future educational formats, and adjust traffic flow across high-density activations. For exhibitors, the platform delivers post-show reporting that transforms physical interactions into measurable marketing funnels. Exhibitors obtain regional reports on average traffic, dwell duration, and audience engagement, establishing concrete ROI benchmarks for future events.
“IAEE prioritizes innovative solutions that elevate stakeholder value,”
said IAEE President and CEO Marsha Flanagan, M.Ed., CEM.
“By extending Zenus sensors into session theaters and show floor activations, we gain objective data to refine future event designs and deliver unparalleled engagement reporting.”
“We are eager to deepen our work with IAEE for Expo! Expo! 2026,”
added Zenus Co-Founder and CEO Panos Moutafis, Ph.D.
“Our privacy-first facial analysis delivers actionable attendee behavior metrics, helping organizers optimize session formats and floor layouts while empowering exhibitors with clear ROI data.”
About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, corporate event marketers and exhibition suppliers. IAEE members represent more than 20,000 exhibitions and buyer-seller events around the world, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Brown & Brown, Convention News Television (CNTV), eShow, Freeman, GES | onPeak, IMEX, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Snöball and Swapcard.
Visit www.iaee.com for more information.
About Zenus
Zenus is the leader in ethical facial analysis, which anonymously measures traffic, demographics, dwell time, and attendee energy. The technology provides impactful metrics for sponsors and exhibitors, along with insights for improved presentations and more informed event design. Zenus deploys its proprietary AI models on custom-made IoT devices that protect people’s privacy.
To learn more, visit www.zenus.ai.
Media Inquiries
IAEE
Mary Tucker
IAEE Sr. Communications & Content Manager
+1 (972) 687-9226
Zenus
Nick Borelli
Zenus Marketing Director
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