Zenus and Engagify Announce Partnership to Fuse Booth Engagement Strategy with Actionable AI Analytics

Panos Moutafis, Ph.D.
Oct 7, 2025
2 min read

AUSTIN, TX – September 30, 2025

Zenus, the leader in ethical AI analytics, and Engagify, experts in trade show engagement and exhibitor training, today announced a strategic partnership. This collaboration will provide event exhibitors with a powerful combination of world-class booth engagement strategies and the data-driven intelligence to measure their impact, maximizing ROI.

The partnership integrates Engagify’s proven exhibitor training and engagement techniques with Zenus's privacy-first facial analysis technology. Engagify’s clients will now have the ability to quantify the effectiveness of their booth strategies by measuring metrics like footfall, attendee dwell time, and sentiment. This provides a clear, data-backed picture of how well their booth presence and presentations are performing.

"The number one factor in trade show success is the performance of the booth staff, but it has always been difficult to measure their impact directly," said Anders Boulanger, Founder and CEO of Engagify. "By partnering with Zenus, we can now connect our training to tangible outcomes. We can show clients not just how to engage attendees, but also provide the data to prove it's working. This is a game-changer for proving exhibitor ROI."

Zenus’s technology provides aggregated and anonymized data on attendee behavior without collecting any personally identifiable information (PII). This ethical approach allows exhibitors to gather valuable insights while respecting attendee privacy. The analytics empower exhibitors to make informed decisions, refining their strategies in real-time to better capture audience attention and generate qualified leads.

"Power insights inform great strategy, so this is the perfect match," said Panos Moutafis, Ph.D., Co-Founder and CEO of Zenus. "Engagify has mastered the art of creating memorable and effective human-to-human interactions at events. We are thrilled to provide the analytical tools that will validate and enhance their methods, proving a direct correlation between well-trained, engaging staff and better business results for exhibitors."

About Engagify

Engagify maximizes engagement, increases leads, and delivers superior ROI for companies at trade shows. Through expert exhibitor training, consulting, and its signature "Infotainer" services, Engagify equips booth staff with the skills needed to attract, captivate, and qualify prospects on the trade show floor. Engagify’s proven methods have generated over 100,000 leads for its clients, resulting in more than $152 million in sales.

About Zenus

Zenus is the leader in ethical facial analysis, which anonymously measures impressions, demographics, dwell time, and attendee energy. The technology provides impactful metrics for sponsors and exhibitors, along with insights for improved presentations and more informed event design. Zenus deploys its proprietary AI models on custom-made IoT devices that protect people’s privacy.