Zenus and IMEX Group Expand Ethical AI Partnership for IMEX America 2026
Las Vegas – September 15, 2026
Privacy-first AI sensors will measure attendee engagement and interaction with sponsored activations across the show.
Zenus and the IMEX Group have renewed their strategic partnership for IMEX America 2026, taking place Oct. 13-15 at Mandalay Bay in Las Vegas. The agreement marks the seventh global engagement between the two organizations and the fourth consecutive year Zenus technology will be deployed at the event.
As North America’s leading trade show for the global meetings and incentive travel industry, IMEX America attracted more than 17,000 participants and 3,700 exhibiting companies at its 2025 edition. To validate sponsor return-on-investment, IMEX will deploy Zenus privacy-first AI sensors across high-impact areas to measure impressions, dwell time, and audience energy.
"Reaching our seventh joint project with IMEX is a proud milestone,"
said Panos Moutafis, Ph.D., Co-Founder and CEO of Zenus.
"Measuring an event of this scale requires precision, speed, and an absolute commitment to privacy. We look forward to delivering objective behavioral intelligence that helps organizers and brand partners understand the attendee experience."
In addition to activation analytics, Zenus will offer a turnkey booth reporting service directly to exhibitors, allowing brands to evaluate how effectively their layouts and booths capture and sustain attendee interest.
"Our multi-year relationship with Zenus gives us further clarity into how attendees engage with sponsored areas,"
said Alex Webb, Head of Show Operations at the IMEX Group.
"Understanding impact and traffic flow dynamics lets us continuously optimize the event environment to deliver enhanced value for our clients and an exciting show experience for attendees."
Attendees can experience the technology firsthand by visiting Zenus at Booth #C5110 at IMEX America Register for the show here.
About Zenus
Zenus is the leader in ethical facial analysis, which anonymously measures impressions, dwell time, and attendee energy. The technology provides impactful metrics for sponsors, exhibitors, sessions, and entire tradefloors. Zenus deploys its proprietary AI models on custom-made IoT devices that protect people’s privacy.
Learn more at www.zenus.ai.
About IMEX
IMEX America is North America's premier trade show for the global meetings, events, and incentive travel industry. Held annually at Mandalay Bay in Las Vegas, the event gathers industry leaders to drive business growth, education, and innovation.
Learn more at www.imexamerica.com.
Media Contacts
Zenus
Nick Borelli, Marketing Director
IMEX
Emma Blake, PR Manager
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