ATLANTA, GA – Shepard, an industry-leading event production provider, teams up with Zenus to introduce an ethical behavior measurement service to its Solutions Network. This collaboration equips Shepard’s customers with aggregated and anonymized data on attendee behavior, providing actionable insights that benefit event organizers, exhibitors, and attendees alike.
Zenus' AI smart sensors capture metadata such as dwell time, sentiment, attendee activation, and demographics without recording or storing video, maximizing privacy protection. Impressions and facial expressions are subsequently compiled and anonymized without direct interaction with attendees. This data enables stakeholders to assess engagement levels and make informed decisions for future events.
In collaboration with Shepard, Zenus offers event organizers and sponsors comprehensive, fact-based reports on sponsor ROI and engagement, covering both passive and active engagements. These reports provide detailed insights into sponsorship metrics, including average attendee engagement time, energy analysis, and brand interest levels. They allow organizers to benchmark sponsorship engagement across all sponsors and enable brands to define and measure success for their investment. Additionally, these reports serve as valuable tools for future planning, as sponsorship sales personnel can tailor discussions based on data-driven insights.
"With Zenus' ethical AI technology, our show organizers can measure diverse data points during their events, enabling them to showcase ROI to exhibitors and sponsors," explains Cory Smith, Shepard's Vice President of Strategic Services. "Teaming up with Zenus was a great fit for us as we constantly seek solutions to bolster all stakeholders in enhancing their events through data-driven decisions.”
“We are very excited to announce our new partnership with the Shepard team,” says Frank Leonard, Chief Sales Officer at Zenus. “Shepard clients now gain access to Zenus’ AI-powered ethical facial analysis capabilities. This provides powerful data points to help their clients with attendee engagement and sponsor and exhibitor ROI. We can’t wait to get rolling!”
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About Shepard
Shepard is a nationwide event production company with a rich legacy dating back to 1905. Specializing in corporate events, trade shows, conferences, and exhibits, Shepard is dedicated to providing exceptional customer service and fostering connections through innovative event solutions. With a comprehensive suite of services and an employee-ownership model, Shepard is a trusted leader in producing memorable event experiences. To learn more about Shepard, please visit www.shepardes.com.
About Zenus
Zenus is the leader in Ethical AI with its facial analysis technology, which captures impressions, demographics, dwell time, and positive sentiment in any physical location. Zenus deploys its proprietary AI models on custom-made IoT devices that minimize bandwidth requirements and protect people’s privacy. Zenus’ behavioral mapping results in more informed event designs, improved presentations, increased metrics for sponsors and exhibitors, and additional ways to gain opt-in leads. To learn more about Zenus and its AI solutions, visit www.zenus.ai.
Contact Information
Zenus
For interviews and enquiries contact: Nick Borelli, Marketing Director
Shepard
For interviews and enquiries contact: Julia McClure, Marketing Manager[email protected]