top of page
Welcome to our blog!
Explore content around facial analysis technology, edge computing, privacy, and more
Submit your topic suggestions here


The Secret Weapon: How Data Turned a Creative Idea into a Proven Product
Discover how a leading event provider used Zenus AI's ethical facial analysis to transform a brand activation at a major international expo. Learn how data-backed insights on attendee behavior helped them optimize engagement, prove ROI, and create a powerful new product offering for future clients.

Panos Moutafis, Ph.D.
Sep 25, 20254 min read


Beyond the Survey: How Objective Data Elevated an Event Organizer's Strategy
Discover how a leading association used Zenus's ethical facial analysis to get objective attendee engagement data. Learn how to combine passive analytics with surveys to measure event ROI, optimize content, and boost attendee satisfaction.

Panos Moutafis, Ph.D.
Sep 11, 20253 min read


Beyond the Buzz: How a Top Agency Used Data to Prove Event ROI to a Global Financial Client
Discover how a global brand activation agency leveraged Zenus's ethical facial analysis to provide a multinational financial services client with objective, data-backed proof of event ROI and attendee engagement. Learn how they optimized future event strategy with real-world insights.

Panos Moutafis, Ph.D.
Sep 4, 20254 min read


Rethinking the Show Floor: What IAEE Learned from a Bold New Layout
Discover how IAEE used Zenus AI to objectively validate their innovative floor plan at Expo! Expo! 2024, gathering crucial data on attendee behavior to inform a strategic redesign for future events.

Panos Moutafis, Ph.D.
Aug 21, 20254 min read


The Engagement Paradox: Why Your Busiest Booth Location Isn't Your Best
This is the story of how this exhibitor used data to solve the "location vs. engagement" puzzle, deploying Zenus's ethical facial analysis to A/B test their booth and measure what truly matters: genuine attendee interest. The results delivered a powerful lesson for any field marketer looking to optimize their event ROI and prove the impact of their strategy.

Panos Moutafis, Ph.D.
Jul 31, 20255 min read


Solving the Show Floor Puzzle: A Case Study in Attendee Flow
Learn how a premier event association used ethical facial analysis to optimize their annual conference, proving that on-floor education drives valuable attendee traffic and creating a blueprint for future success.

Panos Moutafis, Ph.D.
Jul 24, 20254 min read


Beyond Badge Scans: How a Leading Hardware Provider Validated Event Gamification and Engaged Every Attendee with Zenus
Are you an event organizer or field marketer struggling to prove the ROI of your booth design and engagement strategies?

Panos Moutafis, Ph.D.
Jul 17, 20253 min read


Cybersecurity in 2025: What’s Changing and What Stays the Same?
As the digital landscape evolves, so do the threats—and the technologies to counter them. Zenus AI was recently featured in an interview...

Panos Moutafis, Ph.D.
May 13, 20254 min read


Zenus and Popshap Forge Partnership to Elevate Digital Signage with Advanced Analytics
Zenus, the leader in ethical AI event analytics, and Popshap, an innovator in digital signage solutions, announced a strategic...

Panos Moutafis, Ph.D.
May 28, 20242 min read


Shepard Welcomes Zenus to Solutions Network: Advancing Event Insights Through Ethical AI Technology
ATLANTA, GA – Shepard, an industry-leading event production provider, teams up with Zenus to introduce an ethical behavior measurement...
Panos Moutafis
Apr 11, 20242 min read


Zenus and the IMEX Group Extend Innovative Partnership to Enhance Event Experiences
Austin, Texas, March 19, 2024 – Zenus, a pioneer in ethical AI technology, and the IMEX Group, a leading name in global exhibitions, are...

Panos Moutafis, Ph.D.
Mar 19, 20242 min read


Ethical AI by Zenus: A Summary
There is a lot of confusion around AI technologies. We hope that this short summary (which by no means is meant to be comprehensive)...
Panos Moutafis
Feb 22, 20244 min read


IAEE Embraces Ethical AI Data Through Zenus
Austin, Texas – November 10, 2023 Zenus AI, the leader in ethical facial analysis, announced that it has been chosen by the International...

Panos Moutafis, Ph.D.
Nov 29, 20232 min read


Is facial analysis inherently wrong?
Our ethical facial analysis service was used at a leading industry conference to offer a deeper understanding of attendee satisfaction....

Panos Moutafis, Ph.D.
Mar 27, 20235 min read


Zenus Ethical Facial Analysis Now Available in South Africa
Bryan Nathan of Shigaon Innovations describes the problems brands face with in-store campaigns and the value that Zenus technology brings.

Bryan Nathan
May 16, 20213 min read


Ethical Facial Analysis for Privacy-Conscious Brands
Supercharge your brand's market research, shopper experience, and sales. Use ethical facial analysis to collect consumer insights and more.

Mary Lim
Apr 8, 20214 min read


Case Study: Surprising Audience Insights
This is a short explainer video about our camera analytics using real event data. Make more data-driven decisions with facial analysis!

Panos Moutafis, Ph.D.
Mar 21, 20212 min read


How to Collect In-Store Retail Analytics on a Massive Scale
Our faces say a lot about how we feel. Learn more about what sentiment analysis is and the vast applications for retail.

Mary Lim
Mar 16, 20214 min read


Facial Analysis With Masks? Learn How To Achieve 96% Accuracy
Masks and face coverings are here to stay. This is a guide for training robust AI models without crossing the privacy line.

Panos Moutafis, Ph.D.
Feb 6, 20215 min read


A New Tool All Marketers Should Know About
Surveys are great, but have you heard of happy maps? This new technology visualizes peoples' engagement levels across a large space.

Mary Lim
Nov 25, 20202 min read

Want to learn more?
bottom of page